Getting More Traffic to Your Website: 5 Lessons That Can Be Learned From the Casino Operators
As a webmaster, getting more traffic to your website can be a daily struggle, but it’s a necessary evil nonetheless. In the end, this is the only way to make more sales or increase your ad revenue. Casino operators know their trade very well, and getting traffic is what they excel at. The good news is, everyone can study their approach to marketing and replicate it to some degree. With this in mind, here are five lessons that can be learned from them in getting more traffic to your Website:
1. Mastering the art of SEO leads to organic traffic
Apply the proper SEO strategies, and your website will rank at the top of the search engines. Fail to do so, and it will get buried under a pile of competitors, so no one will be able to notice it. Since SEO is such a broad topic, there’s no way to cover every aspect of it in an article, let alone a single paragraph. But to summarize, you should do your keyword research, make sure your website is easy to navigate, that it loads fast, and that your images are correctly tagged. Also, you should get plenty of back-links from relevant sources.
2. Social media lets you get in touch with your potential customers directly
Adding a personal note to your marketing strategy will propel you to the front of the competition. As you’ve guessed it, social media lends itself to the opportunity like butter. However, do bear in mind that setting up a Facebook page is the natural part; raising brand awareness by helping others is what adds value, but takes time. The good news is, just like SEO, it’s free to get started.
3. Write awesome content
Writing excellent content is one of the best ways to convert a visitor into a buyer. If you’ve managed to answer all of their questions positively, they’ll see you as an authority and be more open to buying from you. If writing is not your forte, creating well-researched and informative video content works just as well.
4. Paid advertising is a shortcut to success
However, it comes at a price: every visitor that clicks through a paid ad and visit your page will cost money. Thus, you’ll be facing increased pressure to sell something to cover the advertising costs. On the bright side, it will place you at the top of the search results in the bat of an eye. Just make sure to pick the right keywords that are relevant, lucrative, and not too competitive (try to stay away from the broad ones). You want to target longer, specific keywords with buyer intent.
5. CRM lets you get a perspective on things
Customer relationship management (or CRM for short) is one of the best ways to optimize how you spend your time when it comes to knowing where each one of the customers is in the buying process. More often than not, they tend to test the waters with play money to get a feel for it. Once online poker, the real money comes into play, things get serious, and this is where you can offer them exclusive promos, loyalty programs, etc. If you’re running an eCommerce store, for example, the same principle applies, albeit this time you’ll be asking them whether they need some help with their order, maybe suggest a different shirt size and similar.
Casino operators duke it out to win over their customers in quite a competitive market. But if you study them and apply what you’ve learned to a less competitive one, some results are bound to follow.