When setting up a modern, vibrant, online business start-up in 2016, few people understand the fact that the names they choose could make or mar the business in the long run. In a highly competitive business environment, the ability to remember your business could be what wins or loses your customers. Here are the top tips you should keep in mind as you name your online home business this year.
Don’t rush over it
There are dozens of name generators on the web so it could be tempting to simply run to them, get a name and get it over with but it is a dangerous approach to take. Such generators are machines that will not take into consideration the human side of things when picking names for you. Brainstorm for names on your own.
Start by putting down normal word combinations that will amount to a description of your products and services. Then move towards the invention of entirely made-up names in the mold of Twitter or Instagram. Two things you should keep in mind here: find names that are easy to remember and find names that distinguish you from the competition.
Avoid names limited by geography since you are an online business that can be reached by anyone and do not use generic names like Katie’s Writing Company. You won’t be able to register or trademark such names.
Allow room for growth
There are many examples of businesses that started off doing one thing and ended up expanding to other things while retaining the brand name. This is only possible because they didn’t choose a restricting name that narrowly described their business initially. If you have the vision to grow your fruit delivery business to cover other foods and confectionaries in the future going with “Fruits Dome” as your business name isn’t a good idea.
Your business may be small today but if you don’t get your incorporation papers quickly, someone else could upstage you in the future. Register your domain names and other possible variations and don’t forget to apply for a trademark. In processing your trademark, consulting a Boston trademark lawyer will be ideal to ensure your trademark rights and license.
Keep things short and sweet
A short business name is easier to pronounce, remember, and spell so find a name that people will like to repeat.
Find a name that you can register as a domain
“Many business owners make the mistake of choosing a business name first before considering their domain name options”
– domain registration specialist Brendan Wilde at Umbrella.
“This leaves them going back to the drawing board to find a new business name or trying to shoehorn their business name into a domain combination”.
With so many online business ideas, you should decide on your business name alongside your domain name. If the business name will lead to an unavailable domain, change it up. Having a business name that is different from your domain name puts you at a disadvantage in terms of SEO. This is especially true when you consider the impact of social mentions and citations on SEO today.
Register your business name
Your business may be small today but if you don’t get your incorporation papers quickly, someone else could upstage you in the future. Register your domain names and other possible variations and don’t forget to apply for a trademark.