No, we are not going to blabber on the importance of using images for your traffic, engagement, and other metrics (we suspect you are in the know) on your blog posts. And we won’t be explaining where to find stock pictures since it is too obvious. Stock images are ok, but they lack that uniqueness so much appreciated by followers. That’s why we’ve chosen to give you a couple of ideas on how to illustrate your texts with a bit of customization without turning to professionals.
Avail of Free Graphic Design Software
Templates are great for constructing a nice visual accompaniment to all kinds of blog posts. And we are lucky to have plenty of free online services stuffed with hundreds and even thousands of templates created by professional designers to give us a helping hand. While the massive libraries provide many design options to choose from, you can easily customize an image to fit your blog’s topic and style thanks to built-in editing opportunities and intuitive interfaces. The best of the services, such as Crello, grant you access to photos and graphics and animations, music, and videos so that you could create truly versatile content. You can play with backgrounds, fonts, masks, gradients, or sizes to get a unique image using a picture converter – but only if you want to invest more time and creativity into more striking visuals.
Stand Out with Simple Drawings
Who told you that your images have to look professional? Actually, users are sick and tired of picture-perfect everything shown on the Internet, and they are longing for authenticity. A hand-drawn sketch will deliver the right portion of openness and add a personal touch to your content, not to mention that funny stick figure drawings are not frequently met in blog posts nowadays, which means you are sure to stand out from the crowd. So, take a sheet of paper and a pencil, draw as you can, scan it or shoot with your phone, and upload it to your PC. Sure, you can use colors in your drawing and edit it a bit to get the best quality, but the key is to keep it simple and relevant to your post’s topic. Just think about how to illustrate your ideas with plain squares, circles, lines, and triangles.
As mentioned above, you need images to support your text, not just to check the box. Let pictures be your visual arguments and use them as proof while emphasizing your first-hand experience. Screenshots are easy to make, and they are very illustrative and helpful when you need to share some knowledge with your audience. And we know that users adore useful content and genuineness, so leverage this combo with the help of screen capture software. The more so as the latter is capable of capturing static images and video, which provides even more potential for creating stunning content. Tools like Camtasia or Snagit allow adding comments, arrows, outlines, and other effects to make your screenshots even more meaningful and customized.
Inform with Graphics
Do you know that infographics can improve website traffic by 12%? In fact, we could have buried you in statistics proving that users better perceive and remember data delivered in charts and graphs, but it is not our focus today. We are trying to say that inserting infographics into your posts is good for your content strategy and that creating infographics is doable even if you are all thumbs. Again, let’s sing the praises of online services like Infogram and Easel.ly, which transform otherwise boring data into visually appealing tables and charts of all types. However, you need to undertake some efforts and find relevant and proven data to illustrate your post, so this image type doesn’t fit all blog posts.
Engage with Memes
Images that bring out emotions are good, and pictures triggering positive emotions are even better. And what can give your audience more giggle than a nice meme? Memes have become so powerful today that big businesses incorporate them into their marketing strategies, and nothing prevents you from following the trend. Especially since there are plenty of ways to create memes for your blog posts, from adding funny captions to your own photos to adapting popular meme templates, they are available in abundance on dedicated online platforms like imgflip or LIvememe, where you can also upload and edit your own images. But make sure that a good sense of humor is uploaded as well.
We hope we’ve proved that stock images are not your only options in blogging, and you can diversify your visual content without staged photos and professional graphics design. You only need a bit of creativity and some time to master helpful digital tools.