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Which online casino has the best loyalty program?

Which online casino has the best loyalty program?
Image by Tom und Nicki Löschner from Pixabay

Online casino gaming has never been more popular. Even prior to the events of recent months, there were compelling reasons for people to choose a casino in cyberspace over visiting one on land, and those reasons have only grown stronger over the past year or so. It’s led to a highly competitive online marketplace, with dozens of casinos competing for the same players.  

Of course, there are different ways they do this, from providing innovative experiences like VR and AR technology to offering generous bonuses and promotions. But while these might get people through the door, it is the loyalty program that helps ensure they return time and again.  

In tracking down the best loyalty program on offer right now, we’ve used several independent resources, including the definitions of the best online casinos on Casino Senpai’s page.   

Golden Nugget VIP Program  

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Image by Pexels from Pixabay

The Golden Nugget is one of the oldest and most famous casino landmarks in Las Vegas. But parent company Golden Nugget Inc also has a growing online presence. Brand recognition has helped it achieve strong results in rapid time. It also has a loyalty program that is hard to beat.  

The moment you join, you have VIP status, and there are no minimum requirements to retain it. Points are awarded for every wager, with five points for every $10 wagered on the slots and one point for every $10 on table games and video poker. You also receive points for cash deposits made into your gambling account. Points can be redeemed for cash at a rate of $1 for every 100 points, and members also benefit from special offers and promotions.  

Unibet Community Replay Rewards  

Unibet is best-known for its sports betting platform and has a growing reputation as an online casino and poker provider. Last month it launched a dramatic new rewards package that is aimed to deliver benefits to those who need them most – players suffering a bad run of form at the poker table.   

The platform uses an algorithm to identify those players who are going through a rough patch and sets them missions in which they can win up to €15,000. What makes this program stand out from the crowd is that players don’t need to do anything other than click to accept. The software automatically identifies the players who have had the worst luck over the previous seven days and sends them the Replay Rewards mission. They then have a week to accept it.   

Every member of the Unibet Community is eligible for Replay Rewards, but you’ll only know you have qualified when you are sent the mission. Unibet stays tight-lipped about the exact weightings that the algorithm uses to decide which players are eligible each week.  

BetMGM iRewards 

It’s back to the Las Vegas strip for our next entrant, with another of Sin City’s biggest names. The BetMGM program is centered around M life rewards, and you can earn these both online and at any of the MGM resorts. iRewards points and tier credits accumulate with every game you play and for each spin of the slot reels, and you can either redeem them for cash or spend them on meals, accommodation, and entertainment.  

Just keep in mind that at the time of writing, iRewards cannot be earned on the BetMGM mobile app, only on desktop. This is something MGM will address in the coming months. Despite this shortcoming, it remains one of the top loyalty schemes available.  

Wildz Casino Levelz 

This relatively new arrival on the online casino scene is never afraid to do things a little differently. Their Levelz program is fun and uncomplicated, with a great variety of special bonuses that help speed your progress through the various rankings (or “levelz”). It means that when you play smart, you can find yourself with VIP privileges sooner than you might expect. You also get free spins on their special Levelz slot game.  

Once you are a VIP member, there are regular exclusive promos and generous cashback. You also get a personal account manager who is available 24/7 via a dedicated phone line. It’s a system that is unlike anything else. 

Featured Image by Tom und Nicki Löschner from Pixabay