If you work in the “business to business” segment, you need your own resource on the Internet. Ordering a b2b website will help you solve several problems at the same time. It’s entering the international market, actively promoting your business, rapid development. It helps to find new clients, partners, investors. A b2b solution requires a clear understanding of the business, its goals, and audience requirements. Therefore, the development of such a project is a laborious process that requires specific knowledge.
To facilitate the interaction of the two companies, b2b sites are being created. This means a great solution in b2b portal development Fireart.
These resources are created by entrepreneurs who aim to attract customers from the business environment by offering them their products or services. The consumer of a B2B resource is not a specific person but another company or organization. Accordingly, special requirements are set for the development of such sites.
The process of creating these resources is quite complicated and requires professional knowledge. When developing, you must take into account the specifics and features of your business. Also, goals and audience requirements are important.
Why does your business need a B2B website?
This type of resource is suitable for you if your goods and services are intended for commercial use—for example, providing services, services, or the provision of processes in production.
Large b2b solutions have their important advantages. You get a unique opportunity to enter the global market. At the same time, saving on advertising your business to foreign clients. Having your representative office on the network, you will always be “in sight” without being tied to a specific city, region, or country.
The resource performs several important tasks, for example:
- Provides easy communication with other companies;
- Distributes and provides detailed information about the goods and services of the company;
- Automation of work with orders;
- Easier document management.
Also, b2b business will help attract investments, development, and expansion with the help of new partners. Specialists would estimate software development cost. The site will reduce the load on managers and consultants. It provides the client with full information about the company’s activities at any time of the day, regardless of the day of the week.
What should be a “business to business” site?
B2b sites are most often focused on wholesales or long-term cooperation with other client companies. Therefore, they have some distinctive features. First of all, they relate to the site’s external design, structure, and information content.
Usability is a very important factor. Although the client is another company, the decision on cooperation is still made by a person. And the use of the site must be comfortable for him for this decision to be positive. It is necessary to work out a good structure, convenient and understandable navigation to quickly find the necessary information.
If we talk about design, it should emphasize the status, seriousness of the company, enhance its image, and inspire confidence in the visitor. Optimization is important. This allows the site to load faster and display correctly on any devices and screens with any resolution.
B2B portal necessarily contains specialized content. All information posted on the site should be useful and valuable for the consumer. Most often, these are:
- Information on prices and pricing conditions;
- Cases, presentations about the company’s activities;
- Blog with thematic articles;
- Description of delivery terms;
- Product characteristics;
- Client list, awards, company news, etc.
Also, the b2b site is equipped with special functionality that makes it easier for the user to obtain the necessary information. It differs depending on the type of business. This can be the integration of the 1C accounting system. It’s related to sorting modules and various filters, personal accounts, etc. For convenient administration, the CMS is configured, taking into account all the non-standard functionality.
The b2b portal must have high-quality feedback so that the client can choose the most suitable method for himself. You can specify phone numbers or e-mail addresses, place special feedback forms, make an online chat, etc.
If you work in the business-to-business field, you need development and high-quality promotion of a b2b site. This task, as well as development, should be trusted only by specialists. B2B marketing requires a special approach and the use of only effective promotion tools.
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