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5 Benefits of SMS Marketing

Benefits of SMS Marketing
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5 Benefits of SMS Marketing

SMS marketing is a type of advertisement used by sellers, which entails communicating with customers or potential customers through a mobile operator. SMS Marketing is a standard marketing campaign strategy, but only a few are aware of its immense benefits. This article is an eye-opener to the benefits of SMS marketing to your business. Let’s have a look at some of the benefits of an effective SMS marketing campaign:

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SMS marketing is cost-effective

SMS marketing only requires a small amount of the business budget. Once you have software like Tatango in place, and are registered with a mobile service provider, SMS fees are calculated in bulk, and you should find that your marketing campaigns are not sent out at the regular SMS costs. Because it costs so little, you will be able to reach all your business contacts without having to worry about cost implications.

It is cheaper compared to buying Ads on social media platforms or erecting a billboard/signpost advertising. SMS marketing is inexpensive compared to traditional marketing. Private and public establishments have now opted for sending SMS marketing campaigns to reach their customers rather than sending letters and brochures with www.jooksms.com – best SMS marketing company.

Opt-in and opt-out options

SMS marketing accommodates opt-in and opt-out features for customers. The critical and significant benefit of this is that you won’t be sending unnecessary and unwanted messages to uninterested people. The implication is are to keep track of your clients.

Higher open rates that Email

SMS marketing has a high open-rate of about 98% in contrast to Email, which people occasionally check. When a message pops on a customer’s phone, he /she immediately replies within a few minutes of receiving the message. It is easy to lose mail in a spam folder and a lot easier for customers to dispose of a flier given to them in a mall than to ignore a text. In this regard, SMS is one of the best ways to reach a wide range of customers.

SMS provides a greater reach

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Using texts to spread information about a product, sales offer, and promotional messages reaches a wide range of people even at low cost and in various locations. The technique can get to anyone so far as the person is subscribed to receive the marketing campaigns. It does not necessarily need an internet connection for customers to receive messages. So those without internet connections can also receive marketing campaigns.



Build customers loyalty

SMS marketing is an excellent way of establishing and building strong relationships with your customers. You can send promotional offers to your customers, rewarding them for their loyalty through your marketing campaign. You can also provide essential information about your product that may influence them to buy it. 

Frequently interacting with your customers make them feel appreciated. By doing this, you are keeping them the main focus of your business and thereby increase your revenue. Here are the best SMS companies to use for your campaigns.

The bottom line is the benefits of SMS marketing are numerous, but the above points are the essential benefits of running an effective marketing campaign. SMS marketing is an effective strategy for any entrepreneur who wants a broader customer base and wants to increase profit.

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