Being a true gentleman means being successful. It may sound blunt, even blasé, but no one can deny that it’s true. If you aspire to Savile Row suits, Barbour jackets, and a pile in the country with leather armchairs and Labradors, you need the funds to support such a lifestyle, so don’t be afraid of being unerringly and uncompromisingly ambitious.
Let’s start with the assumption that you already own an SME, or at the very least aspire to do so in the next two to three years. Now is the time to expand it. You need the funds, the international climate is ripe for it, and there are more tools at your disposal than ever before – namely, easy access to the internet and the global audience that comes with it.
So how to go about it? Here’s what we suggest…
#1: Enhance Your Online Presence
Where do you go when you’re seeking a worldwide client base? The answer is the same place you go to for everything: the internet. With 3.2 billion people – that’s half of the world’s population – connected and at your disposal, it’s time to step up your social media campaign and improve your company website. Refine your brand, make your products or services fully internet accessible, and blow your competitors out of the water. We suggest brushing up on your SEO skills too.
#2: Take Business Trips Abroad
True gentlemen are men of the world, which goes hand-in-hand with being well-travelled. It’s time to start adding some miles to your clock and networking overseas. Take every opportunity to build connections with potential customers, clients, and connections, giving them the chance to see you face-to-face and be wowed by your incomparable English charm. If you’re considering expanding in a bricks-and-mortar form, business trips will also give you an invaluable chance to familiarise yourself with foreign locales and scope out potential spots.
#3: Choose a Courier Without Compare
Whether or not you choose to expand overseas in the physical sense, or prefer to simply sell abroad from a domestic base, the vast majority of consumers now buy online, which means that the right couriering company to partner with is essential to your success. Seeing as their customer service will be a reflection of your own, they must be not only reliable, punctual, and professional, but also go the extra mile to make a difference. A tall order, it’s true, but there are always treasures like TNT to fit the bill. Choose wisely and well for your reputation will depend on it.
Make your move now. Opportunity awaits, and the lifestyle you aspire to does not come cheaply.