The metaverse is here! But while many big-name businesses have gone full steam ahead into it, we’re not quite suggesting that in this article. Not that it’s a bad idea. Getting first to the punch in the metaverse ahead of competitors may well be a sound move. However, there’s still plenty you can do with your website today to make it engaging before making the shift towards Web 3.0.
When it comes to trends within web design and features that are useful to the reader, they’re continually evolving, and it’s no different today. And what’s more, it’s easier than ever to implement them.
Many web design agencies and website builders can make such changes and plenty of handy guides to point you in the right direction. Duda has a really useful blog, for example, with the brand often keeping up with what’s new in the world of web design and how to make your website more engaging. But what should you be doing to your site right now?
Integrate Video
Video has long proven to increase engagement and encourage conversion rate, and it’s easier than ever to integrate them into your site. There are many different ways in which you can do it and for all manner of purposes too.
Whether you want to showcase a product, introduce your team, or provide insights and guides to readers, they can increase time on page, earn loyalty, and increase engagement significantly.
Live Chat
Customer support is a vital part of any business, and adding a live chat into your site. Live chat functions can be added to your site in minutes, and there are dozens of pieces of software out there you can use. It’s simply a case of finding the best one for you.
It’s proven to improve customer experience on a site, and studies have even found it can increase conversions significantly for any site that really wants to be at the forefront when it comes to building customer satisfaction. This is a must.
Augmented Reality
Implementing AR into your website is certainly looking to the future. It’s also being used now by several brands to huge success. We’ve already mentioned the metaverse, and there’s no doubt that augmented reality will play a huge part in that. So using it today will not only take you to a level above competitors but prepare you for the future too.
Brands such as IKEA, Home Depot, and Timberland are three of just a few to be using AR, from integrating furniture into your space to virtual changing rooms, and they’re great examples of just how well and engaging their website can be.
Interactivity
A customer needs to be taken on a journey in a retail store. And that’s the same on a website. Web designers work tirelessly to ensure that your site flows, but naturally, there’s always room for improvement.
If your website is rather a static affair, then why not give it a bit of a facelift with some interactive elements. Whether that be clickable images, integrating polls or quizzes, encouraging feedback on posts, or even showcasing your information in a way that requires a user to be more engaged with the story, there are hundreds of ways to improve your interactivity site.
Of course, the methods you implement will depend on the type and style of site you have but focus on the right ones, and you can make your website more engaging than ever before.
Featured Photo by Tranmautritam from Pexels
