A good number of medical practice websites have sprouted over the last decade. Health professionals consider it as one of the most important tools for their business. After all, these sites provide information, keep patients updated, and even let patients schedule appointments with just a click, plus attract more patients.
When you use your site along with the right strategies, you will find that attracting more patients to your practice is easy. Here are a few tips on how to do it:
Advertising, especially targeted advertising, is a sure way to get your name and practice out there. Since most people now shop and browse online, advertising online is the way to go. Target those searching for your practice, the treatments and conditions you specialize in, and physicians using PPC or pay-per-click ads and buying keywords on search engines like Google. You can also harness the power of social media by advertising through Facebook and even reach potential patients with YouTube ads. While digital is the way to go, it won’t harm your practice to still have classic print ads, especially in certain areas and demographics.
To be seen and heard, you have to make yourself seen and heard in a manner that frames you as a thought leader – trustworthy, knowledgeable, friendly, approachable, genuine. Your content can be in the form of blogs. Blogs are a great way to get information out -write in a way that is simple, logical, easy to digest, especially when writing for a wide audience. It has to appeal to all.
Video content is also a great way to attract new patients – it doesn’t have to be an all-out production – simple short snippets such as daily life in the clinic, brief explainers, and the like can help build empathy and build trust with your practice.
Optimize your site
To get the most from your site, optimize it. Design it so that it can load quickly (people lose interest if things take too long) and properly for desktop and mobile devices. Put your mission and vision upfront and center for people to have a good idea of your practice.
Aside from populating your site with eye-catching visuals and compelling content, it has to be easy to navigate – it has important details such as your clinic’s contact details prominently displayed and submission forms easily accessible. Chatbots are also a good way to drive leads, especially if you have inquiries coming in after hours.
Another way to optimize your site is to rethink how you would word your call to action/CTA. Instead of having “contact us,” which is good but sounds very general, consider writing it closer to your practice’s goals or in a way that results in direct action such as “schedule an appointment.” However you choose to optimize your site, always aim for a pleasant user experience from start to finish.
There you have it. We hope that tips will help you attract more potential patients and grow your practice with ease.
Featured Photo by National Cancer Institute on Unsplash