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Where Does Money in Sports Come from?

Where Does Money in Sports Come from?
Photo by Ramiro Pianarosa on Unsplash

Sports has become a huge industry that is worth trillions of dollars. Many important sports events are watched by millions of people, while the tickets often sell out in a matter of seconds. The biggest fans spend their life savings on sports memorabilia and are willing to spend thousands of dollars just to book the best seats at the stadium.

If you have ever wondered where the money in sports comes from, then you are in the right place! In this article, you will find a list of things that bring in the majority of the profits in this industry, ranging from online betting and ticket sales to merchandising and advertising. Take a look!

Sports Betting

When it comes to the money in sports, betting is an essential factor. The entire industry of sports betting has grown exponentially in the past decade. If you would like to check whether you are lucky but aren’t sure where to start your journey, you can check betsquare.com – online casino reviews. Many people these days bet on a sports game, even if they have no knowledge about that sport – most people play because they want to have fun. If you live in the US, nothing stops you from placing bets on the Premier League games, even if you don’t know which teams are the strongest.

Here is a list of the most popular international sports that people like to bet on:

  • Football
  • Baseball
  • Basketball
  • Tennis
  • Rugby
  • Hockey
  • Golf
  • Boxing
  • American football
  • Wrestling
  • Martial arts

Television Rights & Endorsements

In terms of revenue, the majority of money generated in sports comes from television rights. According to Nielsen, the average American household with a television set tuned in to three hours of live sports programming per month in 2015. The NFL is currently the king of sports when it comes to television revenues. 

Sports on television
Image by JB_Home from Pixabay

Although player income comes from salary and endorsements, many endorsements come from companies that have deals with the league. In fact, according to Forbes, 58 percent of all endorsement dollars spent by NBA players come from companies that work directly with the league. Forty-five percent of endorsement dollars spent by NFL players come from league partners.

Ticket Sales

Some people love to go to stadiums and watch their favorite team play in person, even if they have to spend quite a lot of money. This is why ticket sales have become one of the biggest sources of revenue for many professional sports clubs these days. If you want to see your favorite team play live, then you should hurry up, especially if it’s extremely popular, as the tickets are likely to be sold out within minutes! 

If you want to see your favorite team play at home, then there is a good chance that you can do it from the comfort of your living room. To do this, you will need access to a cable or satellite service that offers the option of watching games through their online streaming services.


When it comes to the money in sports, merchandising is an important part of the puzzle. Fans love to purchase lots of different items that represent their favorite teams or players, so they can show them off to their friends and family. Some of the most popular items that people like to buy include hats, shirts, and jerseys.

The majority of professional sports teams have their own official stores where they sell merchandise. However, some of them also have deals with other companies, which allows them to sell their products in various retail stores all over the world. For example, if you are a fan of the Barcelona football club, you can go to Nike and purchase some of their branded items. This is a great way for the team members to earn extra income and for Nike to increase their profits!


Sports advertising
Image by Ulrike Leone from Pixabay

When it comes to the money in sports, advertising is one of the biggest sources of revenue. Companies want to reach as many people as possible by placing their ads on television screens during live broadcasts. Additionally, famous athletes can often be seen in all types of ads. That’s because businesses know that they can help them make their brand more likable and easily recognizable for people around the world who adore those athletes.


The most popular sports events are watched by millions of people all over the world. Because of that, it comes as no surprise that in 2018, the sports industry just in North America was worth more than 71 billion dollars. What’s more, this number is expected to rise further in the upcoming years. We hope that after reading this article, you now know where the money in sports comes from.

Featured Photo by Ramiro Pianarosa on Unsplash