Here’s a quick list of three things you can do to refine and improve your advertising game. They are all effective –– and most importantly –– they’re all very cost-effective!
- Advertising On Vehicles
People often forget this one –– that’s why it’s right at the top of the list. And it’s powerful. Think of all the hours a vehicle with well-made vehicle graphics could be sitting in traffic or parked and being stared at by who knows how many people in a single day?
Here are some kinds of vehicles that are optimum targets for getting advertising slapped on them and helping increase your reach tremendously:
-Your own company vehicles
-Delivery vehicles of any sort
-Taxis, or even better, people who drive Uber, Lyft etc. It’s surprising how cost-effective this can be.
-In some localities, you can even contact the local public transportation authorities to get your message across on buses, light rail cars, etc. This can help your message be seen by hundreds or thousands of people per day, even in smaller cities.
- Social Media
Everybody talks about this as being a huge thing, but few people ever truly realize its full potential. Social media has risen in prominence greatly in the past several years for advertising purposes, and in that regard, it will only get better.
Even just taking out $20 or $30 and giving it to Facebook to get your content seen by people can be incredibly efficient, especially if you know who your target audience is, and how to reach them. Social-media posting is not a magic bullet by any means, but it is a very powerful leverage tool in the right hands, even with limited resources. In fact, the beauty of this strategy is that it can work incredibly well on a shoestring budget.
- Word Of Mouth
This is the oldest form of advertising, and will never truly be less than extremely important.
In the modern world, a lot of times this word-of-mouth activity occurs online, but the basic nature of how it works stays the same. In a way, things like user reviews of products help keep advertisers honest, because a string of poor ratings and complaints can absolutely bury a product. Conversely, a number of stellar ratings and glowing reviews can make a product go viral in a very short time!