The 5 Best Ways to Attract More Leads
The 5 best ways to attract more leads; we will show how to increase your leads and upsell existing customer in the manufacturing industry. Although the focus is on the manufacturing industry these suggestion apply to any industry so take note and try them out to see your business improve its sales. Even though there seems to be no shortage of business in the manufacturing industry, especially for proactive, growth-oriented companies, there is no denying the fact that generating leads can be as difficult as it is in any other sector. Pursing quality leads that are already in your pipeline can be a pretty straightforward task (provided that you have a strong pitch and an even better USP), but when you’re still in the lead-generation phase, things can get quite complicated and downright costly.
After all, this is a competitive sector, which means that your potential customers and long-term clients are free to pick and choose the companies they work with – you have to make sure they choose your brand. With that in mind, let’s go over the best ways you can drum up new business for your manufacturing company, but more importantly, how to generate quality leads that will become your loyal customers.
Get new leads through loyal customers
First things first, remember that your existing customers can be your biggest assets, provided that you nurture a healthy and trusting relationship with them. If you’re existing customers trust your brand and if you share the same values, then you should have no problem upgrading those customers to new plans with extra features, and thus generate higher income without having to spend a dime on new customer acquisition. But that’s not all your existing customers are good for.
Again, provided that they are loyal and have a long-standing relationship with your brand, you can leverage your clients to spread the word of your company to other businesses in their industry or other industries, and recommend you as the best choice to anyone looking for a manufacturing business to team up with. This is one of the best ways to attract more leads because it’s based on trust and experience, which are two of the most important factors when new clients and customers are considering a manufacturing business.
Optimize your website for conversions
A good website will focus on selling the product, but a great website will focus on selling the brand. Nowadays, customers and clients are looking to establish a meaningful relationship with all of the brands they work with, and that means that they’re not just interested in the things you’re selling, they’re also interested in what you stand for, and how you treat the people you’re in business with. All of this and more needs to be portrayed on your website if you are to build an online presentation that converts leads into paying customers.
A great website needs to combine actionable data with compelling storytelling in order to keep the visitor engaged, help them envision themselves using your products and working with your company, and incentivize them to click on your CTAs. And speaking of, be sure to keep all of your website content up to data, sprinkle CTAs on all of your pages, ask them to complete a survey and thus leave their contact information, and utilize your website analytics to figure out what parts of your site are performing adequately, and which parts need more work.
Manage leads with advanced software
When the time comes to process all of that traffic, collate customer data, follow-up on leads, or simply manage all of that information so that nothing slips through the cracks, you can’t continue to rely on outdated methods. If you’re still managing your manufacturing business (and thus your sales and marketing departments) manually, you’re not only wasting financial resources, but you’re making these processes less efficient overall.
This is why forward-looking companies such as ERPAG have been innovative so much in recent years and have created comprehensive cloud-based manufacturing software that allows manufacturers to monitor and manage every process in every department in real-time. Complemented by AI and machine learning, this type of software allows you to process all leads easily, identify customer pain-points and capitalize on market gaps, and leverage industry data to make better customer acquisition strategies in the future.
Start speaking at networking events
Even though you should focus on delivering powerful digital solutions that will attract customers from across the online world, it’s also important to remember that in such a specialized field, customers also want to meet brand representatives face-to-face. This is why it’s so important for you and your key team members to visit networking events in your area, and arrange to speak at these events in order to shift the focus of the crowd to your brand, and the products and solutions you offer.
Once the speaking portion is over, you can mingle with potential customers, hand out business cards, and one-page handouts that summarize your speech and get contact information from quality leads. Be sure to follow up with an email as soon as possible if you want to get a real chance of having a meaningful conversation that will lead to a sale.
Build your brand on social media
And finally, whether you’re operating locally, nationally, or internationally, it’s important to be present on all relevant social media platforms. Business leaders from every industry are also investing in social media and connecting with other leaders from complementary industries, so it’s important to develop a social media strategy and position your brand in front of the right audience. Be sure to leverage social media management and social media marketing (paid ads) to build your following organically, but also put your brand in the right spot at the right time to incentivize potential customers to reach out.
Attracting more leads might be a complex process, but that doesn’t mean that it needs to cost you an arm and a leg, nor does it mean that there aren’t some powerful ways you can reach quality customers. Using a combination of these solutions, you should have no problem generating top leads for your manufacturing business.
Jacob Wilson is a business consultant, and an organizational psychologist, based in Brisbane. Passionate about marketing, social networks, and business in general. In his spare time, he writes a lot about new business strategies and digital marketing for the Bizzmark blog.