Organic or free search traffic is usually the best when it comes to cost and conversion rate. But it takes an incredible amount of time and effort to build organic traffic. You need to create great content and build loads of high-quality links before expecting to rank for good keywords. All this content creation, outreach, and link building will cost a lot of money. So, free traffic is not totally “free.”
Plus, most businesses cannot wait for months, even years, to get the rankings and traffic. Leads are the lifeline for any business. You need them right from the word go.
The quickest way to start getting leads is to invest in paid traffic. Paid traffic sources allow you to target potential customers. You will only pay when someone clicks and visits your website. You can increase or decrease budgets based on your requirements. It makes it easy to scale. You can also target keywords based on emerging trends or seasonality, which is often impossible with SEO.
Following are some of the best-paid traffic sources for online lead generation.
1. Google Ads:
Google search ads are undoubtedly the best when it comes to lead generation. Google has more than 90% of the search market share. This is where a search for a product or service starts. Search ads allow you to target people when they begin searching for a product or service. It is the best way to be in front of potential customers when they are looking.
There are different types of Google ads; text, display, product, and search. Text ads appear on the top or right side of pages 1-3. It’s tough to get into the top 3 positions due to ever-increasing competition. CTR for organic results is about 10%, while the CTR for text ads is below 0.5%.
Display network allows you to display your ad on partner websites relevant to your business. These are usually banner and rich media ads showing on news and blog sites. This gives a very high reach without huge competition, like in a search network where multiple companies compete for top ranking.
Search network allows you to bid on search terms relevant to your business. Such as “real estate agency” or “tax filing services.” You can also do advanced biddings like keyword match type and ad scheduling (by the time of day).
This traffic source is very effective when it comes to conversion. These people are looking for help, and they will be happy to get in touch if your landing page is convincing. It is why Google ads are the number 1 choice in lead generation courses like Modern Millionaires.
2. Facebook ads:
Facebook is used by more than 1.5 billion monthly active users, making it a great source of traffic and leads. It allows you to target potential customers with targeting options like location, interests, demographics, etc. Facebook ads are very effective when it comes to conversions. Facebook ads can be used in a variety of ways for lead generation.
It allows you to promote your product/services directly on users’ news feeds, where people spend most of their time online. You can also use Facebook ads for retargeting. Its pixel-based tracking allows you to keep following potential customers as they browse the internet.
Facebook offers many different types of ads but leads ads are usually the best for lead generation. You can create and use lead submission forms that people can fill without leaving Facebook. It increases conversion rate and decreases cost per conversion.
3. Twitter ads:
Twitter ads allow you to promote your business and drive more traffic to your website. It has 288 million monthly active users, which makes it an excellent source of traffic and leads. You can use the Twitter platform in many different ways for lead generation, such as paid tweets, promoted accounts, promoted trends, etc.
Several types of ads, including advertisement links, are possible, including free offers, content offers, and product/service offerings. You can also use Twitter ads for retargeting. Its pixel-based tracking allows you to keep following potential customers as they browse the internet.
4. YouTube Ads:
YouTube is the second biggest search engine. YouTube ads are considerably cheaper than search ads. The best part is, you don’t need videos to get started.
You can promote your products on YouTube. These are typically pre- or mid-roll videos before other videos on YouTube. You only pay when someone clicks the ad and visits your website. YouTube ads can be used to promote your content or product/services, depending on your business model. You can also use it to promote affiliate offers or free offers.
5. LinkedIn Ads:
Did you know LinkedIn has more than 475 million users? This makes it an excellent source for traffic and lead generation. LinkedIn ads allow you to promote your business and drive more traffic to your website. LinkedIn allows you to target professional people by using their job title, industry, seniority, etc. It can be a great option if you are looking for B2B leads.
LinkedIn ads are usually effective when it comes to conversions. LinkedIn allows you to control your campaigns by customizing different targeting options based on your business requirements.
6. Pinterest Ads:
Pinterest ads can be a great option if you are promoting products for ladies. It has more than 454 million users. Pinterest is an excellent source for traffic and lead generation because it allows you to promote your business and drive more traffic to your website, just like other social networks. Many small companies use it for promotion due to its simplicity in managing ad campaigns.
7. Instagram Ads:
Instagram is an excellent source of traffic and leads. It has more than 1 billion active monthly users. It allows you to promote your free offer, content offers, and product/services directly on the user’s newsfeed or search results. You can also use Instagram ads for retargeting. Its pixel-based tracking allows you to keep following potential customers as they browse the internet.
8. BuySellAds:
BuySsellAds is an advertising network that allows you to promote your business and drive more traffic to your website.
With BSA, you can reach 11 million monthly unique users in the United States and 110+ million users globally. It has a very high CTR (up to 10%), which means lower CPCs for you.
9. TikTok Ads:
TikTok is a great platform if you want to reach a teenage audience. As of today, TikTok has more than 32 million active users. It allows you to promote your business and drive more traffic to your website or landing pages.
10. Reddit Ads:
Reddit ads allow you to promote your business and drive more traffic to your website, just like other social networks. Reddit is another great source for traffic and leads generation because it allows you to target specific audiences and subreddits that fit your campaign goals perfectly. It can be a great option if you are looking for B2C leads.
11. AdHive:
AdHive is a platform that allows you to execute influencer marketing campaigns.
It connects advertisers with influential bloggers, YouTubers, or Instagrammers in your chosen niche. Advertisers provide influencers with creative assets, and the influencers add them to their content. Influencer marketing can be a great way to generate leads because they have built trust and credibility.
Online lead generation is a complicated process that can take time and resources to produce results. When generating leads online, you need the right mix of paid traffic sources in your marketing strategy for success.
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