How does a business ensure that it sells as many products as possible? By generating sales leads through marketing campaigns. This all seems very straightforward, but you’ll be amazed how many companies fall into the trap of making the same mistake.
Primarily, they make the error in tailoring their campaigns to quite general markets. They try and target consumers in general, rather than honing in on their main target market. The reason for this is simple; a target market could consist of a small group of people, while the general population is much bigger, meaning you can get more leads, right?
The general population of consumers consists of people who aren’t interested in your business in the slightest. As such, you’re wasting time and effort trying to convince them to buy your stuff. It’s like Emperor Palpatine trying to woo Luke over to the dark side, it was never going to work! Not only do you waste time and effort, but you also waste a lot of money, damaging your profit margins.
To achieve as much success as can be, one must influence their target market. There are some very specific marketing ideas and tactics you need to use to do this. I’ve placed them all in this guide for you, so read them if you want to learn more about targeted marketing.
Use Google Adwords Effectively
If you’re not already using Google Adwords to promote your business, then it’s no wonder things aren’t going great for you. This is the biggest online advertising platform out there, allowing you to create images, animations, text ads – and so much more – to be broadcast to the internet.
Plenty of businesses make the mistake of assuming they just need to create a standard Adwords campaign. On the contrary, you need to be interested in a little something called Adwords remarketing. Let me ask you a question. Have you ever been on a website, then gone onto another website and seen an advert for the exact products you were just looking at on that first website? Or, have you seen adverts in the Google Search rankings that are very similar to what you’ve just been searching for? Both of these scenarios are examples of remarketing at work. I won’t go into too much detail here, but it basically means you target your adverts to the desired market. It works via cookies and loads of other techno mumbo-jumbo. But, essentially, your adverts are only seen by people that are browsing and looking for similar things.
Run Some Facebook Adverts
Most websites can run Google adverts, but there are some – mainly social media sites – that don’t. Instead, they have their own advertisement system, where you can run ads specifically for their platforms. Immediately, being on social media gets you closer to your target market. Facebook is used by millions of people every day, meaning there are loads of leads waiting to be pounced upon.
The key with Facebook is getting targeted likes on your business page. A business page is basically like a profile for your company on Facebook. People like it, and you can post status updates, links to website promotions, photos, videos, and even share content from elsewhere too. When your target market likes your page, then you have all the people you need in the palm of your hand. The best way to achieve this is through Facebook adverts. Now, Facebook has a very good advertising platform that lets you get very specific about who sees your adverts. You can select options ranging from age to demographic, and even location too. Basically, you can choose everything that fits your target market, meaning they see your adverts. The money you spend is cleverly invested as you should see a high success rate.
Try and be as specific as possible when running your Facebook ads. Essentially, all you have to do is mimic what you did when you started your business and were coming up with your target market. Back then you had to think about gender, age, ethnicity, interests, etc. Just do the same now, and you’ll find your target market.
Strike Deals With Online Influencers
Online influencers are like that weird group of people in school that no one really understands, but everyone is very curious about. As the internet gets more dominant in our lives, so do online influencers. These days, everyone has a few favorite people that they follow on Twitter, Instagram, Snapchat, and YouTube. Some of you might watch the same person on YouTube for hours a day, or like someone’s Instagram pictures all the time. These people have massive followings, and they can pretty much influence them to do anything. If they promote your business and encourage people to buy your products, the people will oblige because they trust the influencer.
How does this fit into your target market? Well, there will be influencers out there who’s following mimics your target market. Gaming companies work with gaming YouTubers, fitness-related companies work with fitness Instagram accounts, and so on. You both have the same audience, so you can both benefit. You get them to promote your products, and they get some free products. It’s a win-win situation if I’ve ever seen one.
People trust influencers as they’re something of an authoritative source to them. Plus, they feel like influencers care for their fans, and a lot do. Many people only choose good brands to work with, and will only promote quality products. So, when their followers see them promote something, they know it must be good.
This concludes today’s guide to influencing your target market. The three things mentioned here will form the three pillars of your marketing campaign. They’re essential if you want to spread the word to the right people. Stop shouting at those that aren’t interested, and investing money in campaigns that yield poor results. Instead, start spending your marketing budget wisely, and seeing better results.