Do you know about the benefits of a responsive web design and how it affects your business? Here is a list of top advantages of responsive webs design.
Almost any business requires a website, but the web is not limited to what you see on a computer display. People are accessing the internet through a wide range of devices, from phones to tablets. Statistics show that mobile devices account for 54% of online traffic worldwide in the first quarter of 2021.
That’s why businesses should not only consider having a website but to make their web design responsive. It’s essential for any customer-centric business that wants to provide a great experience on its website.
A responsive website provides the greatest user experience across all devices and has several other benefits. If you’re still on the fence about responsive design, we discuss its seven advantages in this article.
Before jumping into the list of benefits, let’s differentiate some similar concepts in this area.
Mobile Sites, Mobile Apps, and Responsive Web Design
There are mobile websites, responsive web designs, and mobile apps, which people confuse.
Mobile websites provide a special version of websites made for mobile devices. They are usually on URLs like m.websitedomain.com or websitedomain.com/mobile.
A mobile app, on the other hand, is software downloadable on users’ devices. Usually, businesses hire local app developers to build it for them. For example, you can find a professional android application development company in Australia and contract them to create your app. If you want, you can ask the company to make some features work offline on your mobile app. This is a major difference between mobile apps and mobile and responsive websites.
A responsive website is all about making websites that can adjust to the size of the visitor’s screen. The idea is to display website material based on the device size to provide the best experience for visitors.
Responsive Web Design Benefits for Businesses
Now we know the differences between mobile sites, mobile apps, and responsive web designs. Let’s check out the benefits of a responsive website design:
1. Time
Launching a responsive website takes less time than building an app. Almost all businesses these days require responsive sites to remain competitive. So, developing a responsive website considering the UI/UX design essentials is the least time-consuming thing that developers can do.
Also, creating a mobile version of your site takes longer than making your website responsive. It will look amazing and operate properly regardless of the device your visitors are using.
2. Cost
Compared to the price of developing a native mobile app from scratch, responsive web design is a cost-effective choice. It is also cheaper than creating a mobile website, as it requires developing something new. While responsive web design only needs changes in the same websites’ codes.
3. Attract New Audiences
Determine how many of your visitors come from mobile devices and how long they stay on your site. Then, put responsive design into action and compare the two numbers. When your website adjusts to the viewport width, you will see a rise in mobile traffic.
4. Easier Analytics
If you have distinct websites for different devices, you will need to monitor two reports because you will have two websites, a mobile website and a desktop website. Also, when you develop a mobile app, you should keep an eye on its stats. A responsive website is good in that your analytics are only from one source of information.
5. Reduce Bounce Rate
Bounce rate is a digital marketing KPI, referring to the rate of visitors leaving a website without converting. When your visitors have a good experience with your website, they will stay for a longer time. So, providing a great user experience by a responsive design reduces the bounce rate.
6. Fewer SEO Challenges
Another thing to consider when building two versions of your website is that you’re basically producing duplicate content. While search engines are becoming more intelligent every day, they still need to know which website version is more valuable.
Having two distinct SEO strategies would take too much time and budget. That’s why most website owners canonicalize the mobile website that refers to the desktop version. Thus, many mobile websites are not indexed by search engines.
All of the mentioned challenges could well be eliminated with a responsive website.
7. Boost Conversion Rate
As a responsive website provides the finest user experience, it is the greatest solution for your web design requirements. It enhances sales by reaching a broader, targeted audience, providing them with the seamless and simple experience they expect.
Author Bio: Ayla Anderson is an avid reader and an enthusiastic blogger who writes articles on home improvement, business, Family, and beauty. She is also an MBA student who spends much of her time advising new small businesses on how to grow their businesses. You can follow me on Twitter.
Featured Image by Pixy.org
