The competition to grab user attention is fierce today as media channels are saturated with content. In such a market, brands need to broaden their content scope and leverage formats like video and podcasts, which are the most consumed type of content today.
In fact, a survey found that 84 percent of consumers buy a product or service after watching a brand video. And yet, 9 out of 10 people in a survey said they expected to see more videos from brands, indicating that most brands are leveraging video, but not enough.
One reason for this is the challenge of creating impactful audio. A video can be created with stock footage or images, but it has to be excellent since the brand’s message is delivered through the audio. This means hiring voice actors, purchasing audio mastering software, hiring sound engineers, setting up a recording studio, etc.
This becomes a costly and time-consuming process, and brands inadvertently post lesser content than they should.
Text to speech (TTS) technology has stepped up to fill this gap in recent years. Brands have started leveraging text-to-speech technology to convert scripts into high-quality speech and then sync it with the video. This reduces their costs to a TTS converter (which is extremely affordable today), and the time consumed is just a few minutes.
Text-to-speech technology is quickly becoming a must-have tool for brands, and in this blog, we’ll tell you how they work and why they are important.
What is a Text-to-Speech Converter?
Text-to-speech (TTS) technology uses AI to convert entered text into audio. At a more technical level, the TTS converter uses Optical Character Recognition (OCR) and Natural Language Processing (NLP), both subsets of AI, to read the text, understand the context, and then deliver converted speech in an audio file.
A brand needs to have a script, which can be a word file, a PDF file, or even a scanned copy of a paper with handwritten content. The TTS converter can read the text and analyze it to predict the context in which it is written. This is incredibly important because the emotions that the converter adds result from the perceived emotion.
The converter then generates speech in the tone and language of your choice. It delivers it in an audio file that can be added to the audio track of a video editor or uploaded directly as a podcast.
How Useful is Text-to-Speech Technology?
Today, TTS has no rival when it comes to audio production. Not too long ago, there was a time when the result of a text-to-speech converter would be robotic and unemotional. Viewers often found it hard to connect with such videos.
AI has, however, grown exponentially over the last few years and the text-to-speech converters available today are capable of delivering a human-like speech in multiple languages, dialects, and intonations. The results you get today are realistic text-to-speech.
Brands today have access to hundreds of different voices within one single solution. In different languages, an AI voice generator has different voices covering both male and female voices.
Selecting a TTS Converter
The point of TTS technology is to reduce the cost and time of audio production. You need to look for a solution that delivers multiple voices and languages at an affordable cost.
Featured Photo by Tima Miroshnichenko: https://www.pexels.com