In our modern world, the internet is a business owner’s best resource. Especially since the emergence of the COVID-19 pandemic, eCommerce and social media has been the difference between success and failure for most businesses. Building your brand’s online presence is the best way to efficiently reach potential customers and grow sales. During this time, where most people depend on the internet to find the products and services they need, a business owner needs to have an expansive and structured online presence.
While the internet can be a great asset to grow your business, if there is any negative content surrounding your brand online, it can potentially do a lot of damage. This is why it’s so essential to maintain your business’s online reputation. While traditional SEO strategies can be applied to your business’s website to improve its ranking on search engines, variations of these tools and strategies can also be used to help ensure your brand’s good reputation.
How does online reputation management work?
Having a positive online reputation is the best way for business owners to grow their operations. Even a single piece of content that shows your company in a negative light can potentially do damage. Online reputation management, or ORM, refers to the complex set of techniques and tools that can be applied to your brand’s online channels to protect its reputation from harmful content on the web. Whether it’s online reviews or discussions on social media, and online reputation management firm can deploy its strategies to help eliminate any harmful content surrounding your brand’s name.
One of the top SEO reputation management firms out there today is LinkGraph. The digital marketing and SEO experts at LinkGraph understand how much harmful influence content and bad reviews can have on potential customers. This is why they use their years of experience with SEO and search engine algorithms to help business owners overcome any reputation damage. Their team will work with you one-on-one to develop a plan with the best SEO tactics and content marketing strategies for your brand. Reverse SEO techniques can help promote positive content and push down any negative results from the first page of the search engine results.
Thorough SERP Monitoring
One of the effective ORM strategies that SEO agencies use is SERP monitoring. SERP stands for search engine results page, and monitoring the SERP involves closely tracking search queries relevant to your brand’s name and industry. These techniques also include promoting positive results on the SERP while pushing down negative content. By monitoring the SERP, an SEO firm can efficiently pinpoint harmful content and eliminate it before doing too much damage. They can boost positive content by using more traditional SEO tactics to improve their ranking on popular search engine algorithms.
Social Media Management
Not only does the SERP have a significant influence on your brand’s online reputation, but so does social media. As a business owner, you’re well aware of how important social media platforms are to your business’s online presence. Any company that isn’t taking full advantage of all the major social media sites is doing itself a disservice. Social media plays such an integral role in our society, and people spend so much time online. This is why you can’t have effective online reputation management strategies that don’t include managing your social media profiles.
Even if your brand has social media accounts on all the major platforms, you haven’t reaped the full benefits if they aren’t optimized. Negative press can spread very quickly online, which is why an online reputation management and SEO agency can help monitor these sites and forums for inaccuracies and bad reviews. While the content on your website and socials is essential, the content being created by others associated with your brand is just as influential.
Featured Photo by Christin Hume on Unsplash
