Some business owners are reluctant to spend money on marketing – they might believe they already have a large enough customer base and are making solid money. But investing even small amounts on upgrading your digital marketing could see a massive return on your investment as your audience grows and grows.
Refusing to spend on online marketing is a common problem within long-established businesses run by people who haven’t yet accepted that the digital age is here to stay. They stubbornly stick with their traditional methods, and don’t know much about digital marketing, so choose to ignore it. That’s why digital marketing agencies were developed – to help and convince businesses to digitize, who had no clue where to start within the new digital arena.
The secret to generating more revenue within your business is undoubtedly investing in digital marketing. It’s non-negotiable in the late 2010s, as more and more businesses move online. In order to compete, your business needs to uphold an online presence too. Think of it as tapping into a potentially infinite new customer base, putting out your products and services out into the whole world rather than your immediate surroundings.
However – it’s not quite as simple as just setting up a website; job done. In this article we’ll explain the services that digital marketing agencies provide and what they achieve if they are done well.
Step one: create social media accounts. For those who don’t know where to begin, digital marketing agencies offer the service of setting these up for you and integrating your accounts seamlessly with your existing website. It’s important to have a cohesive theme across your online presence – matching graphics, logos and tone of voice in your copy all need to flow to create a brand identity. That is also something your digital marketing consultants can create for you.
Linking into brand identity is the web design aspect. It needs to be sleek, strong, professional and representative of your brand values. A graphic designer will be able to create everything from your entire website design to social media headers. Web design is so important because it signals to your customers that your brand is contemporary, trustworthy and worth their time and money.
Your chosen digital marketing agency will introduce you to the world of SEO services – Search Engine Optimization, for those not aware. This process is meant to get your website as close to the top spot of Google’s search results. It’s possibly the most important part of your digital marketing strategy: potential customers will never find your website if it doesn’t show up in the Google results they’ve searched for. There’s absolutely no point spending top dollar on a flashy website if nobody will find it. (This is also why social media is so important – it’s potentially easier for people to find you there rather than through ultra-competitive search engine results.) Consult with digital marketing professionals to start getting your business seen on Google.
Video is the most up-and-coming focus of digital marketing – the switch to video has been building for a while, and it’s now become integral for businesses to offer some form of video content for their customers. The simple explanation is that people much prefer to watch a video and be taught something, rather than read large blocks of text for themselves. Therefore, it’s incredibly wise to start producing engaging videos that introduce and demonstrate your products and services, ahead of your competition. What’s more is that it’s a much more effective way of conveying your brand identity than trying to display it with bland text. The more your customers know you, your brand identity and values, the much more likely they are to choose to spend their money with your business.
Why You Should Hire A Digital Marketer
As we’ve hopefully explained, it’s imperative to get yourself online – and the best way to do this, as with anything, is to consult experts. A professional digital marketing agency will be able to create a bespoke strategy for your business featuring all the aspects we’ve covered and more. Start generating more revenue today by ramping up your online presence.