Home Tech & Gear What Makes Twitter A Good Platform for Brand Growth?

What Makes Twitter A Good Platform for Brand Growth?

What Makes Twitter A Good Platform for Brand Growth?
Image by Firmbee on Pixabay

Are you looking for new and trendy ways to market your brand for growth? Are you nervous to try marketing your products or services on social media because you think it’s just a socializing platform where you can show pictures of your latest holiday or say all the random things that come to your mind? 

Yes, initially, social media platforms were designed with the users in mind and weren’t thought of as a business marketing tool. However, traditional marketing is being used less and less, while social media marketing has seen a drastic increase in success. 

Using social media platforms offers many benefits that not many people know. For a new business, Twitter can be used to jumpstart the brand’s growth and get the customer base rolling. If you aren’t aware of why this is what makes Twitter a fantastic platform when it comes to your brand growth. 

Create a personality and grow brand awareness 

Brand identities are crucial when it comes to any aspect of absolutely any business. Without brand identity, people have no idea what to expect from your business. This falls into an important part of marketing strategies and to grow brand awareness. Twitter allows you to style your content to suit your brand identity, be it humorous, political, or even serious. 

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Photo by Brett Jordan from Pexels

Choosing a style that suits your brand identity means that the target audience will be more likely to engage with your content and share it with others, creating a ripple effect of new followers and new engagement. This is the perfect example of how to use Twitter for lead generation. These followers are already interested in your brand or product, so they won’t be annoyed or surprised if you do any follow up messaging or sales pitches. 

Twitter is a fantastic platform to use for brand growth and awareness as it reaches a much wider audience that stretches across the world, rather than being limited to a local billboard at a very costly price.

It’s not that expensive

Traditional marketing can be very expensive with all the costs of advertisement production, placement of the advertising, and just time in general, all adding up to a very costly price. If you are on a tight budget, twitter marketing might just be exactly what you are looking for. Essentially, using Twitter marketing tools for your brand is inexpensive if you don’t count the costs of needing to have a mobile device or an internet connection. Still, you probably have all of that anyway. 

You can download the app and sign up for absolutely no cost at all, as well as continually post and make use of all the marketing tools available, all with no damage to your bank account. Of course, you can hire people to help with your content production, for example, if you need a photographer or a food stylist, but the benefits of this far outweigh the costs. 

Generate website traffic 

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Image by rawpixel.com

Getting people to go to your website can sometimes be quite difficult, from first trying to find people who enjoy your brand growth and then minimizing that pool to people who will actually go through all the effort to remember the name of your brand and then try to find the right shop online. Twitter is a great tool to take advantage of when trying to drive traffic to your website. 

There are many ways to engage with the customer base and encourage them to visit your site. For instance, if you advertise a promotion for products on your website in a tweet, this promotion can only be claimed through the website. People love getting things at a reduced cost or for free. By handing them the ability to get such things by just visiting your website, many will be inclined to check it out.

Other aspects of Twitter that you can take advantage of when trying to direct traffic to your website are tweeting the direct link or putting the link to your website in your bio, making it easily accessible for anyone looking for it. Once you have a strong customer and follower base, engagement on Twitter and your website will see a steady incline.

Customer communications

Everyone enjoys feeling noticed and appreciated, and Twitter allows you to do just that as a brand. It is much easier to retain a customer base by continually engaging with them. This can be done by responding to direct messages and comments, liking and commenting on followers’ posts, and creating a forum for open discussion with your follower base. 

Featured Image by Firmbee on Pixabay