There was a time when it wasn’t considered particularly manly to look after your skin and hair. Men who spent too long grooming were not generally considered ‘real men’.

Today, all that has changed. And this is true for many reasons. In this post, we’ll examine why the image of the ‘prototypical male’ has evolved so drastically, and how you can leverage some great products to make sure you’re keeping up with the times.

How Masculinity Has Changed

First, there was the ‘metrosexual’ movement that popularized the idea of grooming for men. More recently this has evolved to ‘lumbersexual’ which is essentially the same thing, but with more of a beard!

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Society has come a long way in the last few decades and we’ve become much more accepting of alternative lifestyles and fluid genders. This in turn has raised the question of why all men shouldn’t look as good as those men who are more inclined to spend a little longer on their face… Women are still expected to spend hours every day beautifying and now they’re wise to the inequality!

And then there’s the other factor: the average man is now getting older. We are living longer than ever before and we’re maintaining good health into older age. 40 is the new 30 and all that. And what this tells us is that we need to look after our appearance now if we’re going to stay looking great when we’re older.

Just take a look at the stark difference between someone who moisturizes and someone who doesn’t 25 years later. There are 45-year-old men out there that look as though they’re ready to be carted off to Valhalla. Then there are 45-year-old men who look as though they could genuinely pass for someone in their late 20s. Just take a look at someone like ‘Alpha-M’. This popular YouTuber is well into his forties and he looks fantastic. How about Hugh Jackman?

Sure: it’s not all skin care. It’s also about diet, exercise, lifestyle… all that good stuff. Smoking will instantly make you look about 20 years older.

But seeing as you have the tools to stay looking your best. Seeing as other guys will be doing it. And seeing as women now expect it of us… there’s really no reason not to dedicate just a little time and budget to a skincare regimen. And while you’re at it, why not smell great, and take care of that hair?

The old saying goes that you should do now, what you will wish you had done in 10 years. In other words, you could start moisturizing right now and in ten years, you’ll look like that young, handsome guy, who no-one can guess the age of.

But if you ignore it, then you’ll be an old crone with deep lines and grey hair thinking back to this day and wishing you’d just taken action!

Some Great Products to Get You Started

Okay, so what products can you use in order to make sure that you are looking and feeling your best?

Here are just a few different options that you can consider:

Dove Men + Care Comfort Body and Face Wash: This is the product that will help you to keep your skin looking fantastic all year round – and we’re not just talking about the face. This will help you to achieve a very refreshing clean for total skin comfort that will last all day. That’s the other great thing: it feels amazing, which helps you to walk into work the next day feeling like an absolute boss!

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Dove Men + Care Fortifying 2 in 1 Shampoo: This is a product that will help you to keep your hair looking lustrous for years to come. Not only does it clean your head, combat dandruff, and give you that Hollywood look, but it will also help you to lock in moisture and nourish your hair so that it doesn’t start falling out or going grey at any time soon! A combination of caffeine and pyrithione zinc gives this formula the scientific edge over the competition.

Dove Men + Care Clean Comfort Antiperspirant Deodorant Stick: This is an antiperspirant and deodorant that you can wear with confidence. It doesn’t matter how great that smile is or how perfect your skin is: if you smell then you aren’t going to win any friends. This is a stick you can apply first thing in the morning and be absolutely sure you’ll be free from embarrassing armpit patches for the rest of the day.

The Perfect Father’s Day Gift

You know what else is a mark of a modern and confident man? The ability to share this stuff with relatives and friends. If you want to give your Dad a gift that will really make him smile this Father’s Day, then why not consider one of these products? If he’s starting to advance in years, then this will ensure he can do so gracefully. And that’s an amazing gift to give: because when your hair starts falling out and your skin gets sun sports, you don’t tend to feel so ‘manly’ about your decision not to look after yourself.

These products are all high quality and make fantastic gifts for that reason. What’s more is that there is a deal running right now if you hurry. The Cartwheel Digital Offer will get you 5-10% off of Dove Wash and Care, along with the Deodorant (valid until 06/06).

So why not make a decision for you and/or your old man that will help you to continue looking and feeling your best for years to come and that will help you to kill it in the boardroom right now? What’s more is that this isn’t just a gift for you and your pa: it’s a gift that your wife and your Mum will be very grateful for as well – especially in a few years when you age like George Clooney rather than Mick Jagger!