Have you been missing out on TikTok just because you think it won’t benefit your business? Have you just started a new TikTok account because you want to use it as a marketing strategy, but you aren’t quite sure how to get the ball rolling?
Nowadays, there are so many different social media platforms to choose from when marketing your brand or business. Choosing the right one for your brand can be quite the task because they cater to different audiences. Using social media as a way to improve your public image, gain a new audience, and expand your reach is possibly one of the best marketing strategies for any business you employ because of the sheer amount of people readily available to you.
As possibly the greatest social media platform of the century, TikTok is where every business should have some form of presence. At first, it may be tricky to get the hang of things, such as getting verified, and new users might not know that you can get verified with TokUpgrade. Here are a few tips to help you know everything you need to know before starting a TikTok account.
Understand the community
TikTok is a social media platform and a community of people who engage with each other regularly and respectfully, which is what you should aim for when trying to gain more followers organically. Within the one big TikTok community, hundreds of more niche micro-communities are more closely knit within their circles. Even though the communities are divided, they come together to trends or viral content, with everyone wanting to participate or have their say. Some trends are contained within a smaller community, while others stretch their reach across the entire platform.
When trying to get your business known on TikTok, it is important to gauge which community you fall part of and which will enjoy your type of content. Not only should you cater to the communities with specific content, but engagement it’s key. Don’t turn off your comments and block people from downloading your videos, rather encourage engagement with your content and take a bit of extra time to interact with your follower base. This lets an audience know that you respect them and the platform.
Put time into editing
TikTok is a visual platform, first and foremost, with every bit of content available being in video form. Because the videos are so short, they rely heavily on content being interesting and engaging; otherwise, people will swipe past it just as quickly as they swipe on to it.
To keep your content interesting, it is important to learn how to use the in-app editor and its features. Like most regular video editors, the editor allows you to import clips, trip and cut the clips, and add sound or music over it if you want.
Other features that are more interesting and can take your editing to the next level are the plethora of transitions, special effects, and filters that are readily available to you and the ability to add text over the video, all without being terribly complicated.
Use hashtag challenges
Hashtags are a genius invention that allows you to directly reach your target audience by using keywords that they might be likely to search. Not only can you reach your target audience, but you can also expand your audience by reaching people who otherwise might not have known about you and can give you incredible exposure.
TikTok has taken hashtags to a whole new level by introducing challenges. While the app may not instigate this, it is definitely well used. Challenges are a big part of the brand marketing on TikTok as it gives the audience something to actively engage with and allows for a greater sense of community.
It’s good to work with other creators
Going into the TikTok world alone and trying to rack up the followers can be quite the task, especially if you don’t have a particularly big reach. A great way to change this is by taking the time to collaborate with other users who have a similar target audience to yours. This allows you to become more widely known by a completely different audience and hopefully make the numbers go up.
Featured Photo by Olivier Bergeron on Unsplash