Since day one, the iGaming industry marked only successes; players around the globe happily accepted the new way of gambling. And why wouldn’t they? Gambling online is convenient, accessible, and almost as exciting as the land-based experience. Depending on the market, players get to choose large-scale games, bonuses, promotions, and many other perks that virtual establishments are ready to offer to get more loyal, regular clients. It’s pretty hard to beat the competition and offer something attractive and engaging enough, so brands need to do their best to remain on top of the “most popular “charts.
The US market is a story for itself…
The United States is the heart of land-based casino production, whose popularity is slowly beginning to fade…Yet, this fact is no surprise. The rapid expansion of diverse gadgets such as smartphones and tablets made internet gambling accessible for almost everyone; whoever has a smart device and a good internet connection is a potential player. Additionally, the pandemic affected land-based casinos massively, while lockdowns worked on the side of the iGaming industry. At this point, we are looking at an interesting situation- the famous Morgan Stanley platform expects over 75% of US sports bets to be placed online by 2025, meaning that the future of brick-and-mortar casinos is seriously jeopardized. Understanding the needs of players “on the go,” the US is closely working on legalizing online gaming in the majority of the states. With all that said, a simple question pops: which brands will dominate the fast-developing US iGaming market?
Let’s see what the top five iGaming companies that have entered the US market so far are:
· DraftKings
Founded in 2012 in Boston, Massachusetts, DraftKings presents one of the most powerful iGaming companies in the US. The brand is legendary among fantasy sports enthusiasts, but it’s becoming bigger by the day in the online casino market. Currently, DraftKings content is available to players in Pennsylvania, New Jersey, and West Virginia. West Virginia has contributed the most to this brand’s success- 75% of all online wagers in the state were placed at DraftKings Casino!
· SugarHouse-Rivers
This brand is certified by Pennsylvania Gaming Control Board. It got its license in 2018, the key that permitted SugarHouse to offer online slots, table games, and poker. Their products can be enjoyed in two states currently: Pennsylvania and New Jersey.
· ROAR
The ROAR is a combined project between MGM International and GVC Holdings. The company consists of several brands such as Borgata, PartyPoker, and PartyCasino. The launch of this brand was unmistakable a colossal step forward for the powerful company MGM, which, with this project, walked into online production. The ROAR platform offers a variety of content, but the main interest of its game developers is sports betting.
· Golden Nugget
This little Nugget does turn everything it touches into gold. This online casino is a proud New Jersey market leader and is undoubtedly the most popular and significant operator.
· Betfair-FanDuel
A great online destination for sports fans. Betfair-FanDuel offers online daily fantasy sports, sportsbook, horse betting, UFC, along with online casino games. Without any doubt, America’s number 1 sports betting operator. The company is active in several markets, including Indiana, West Virginia, Pennsylvania, and New Jersey.
These are the current top five iGaming brands in the United States. The race for the hearts of gamblers continues, and we are eagerly waiting to see if this chart will change in the future.
Featured Image by Wolfsrib from Pixabay
