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Email Signatures – The Marketing Professional’s Secret Tool

Email Signatures – The Marketing Professional’s Secret Tool

If you haven’t heard about the power of a good email signature, you should probably read on! An email signature is basically your companies stamp. It shows the recipient what company you work for and your position you hold. Making an email signature can be a daunting task, so don’t just go into it head first, thinking that you will make a good email signature at the end of it – it takes time, and patience if you are doing it yourself manually.

What’s involved in making an email signature?

There is a lot involved, so here is a few things you will need to know:

  1. You will need to have an eye for design and color matching.
  2. A good understanding of HTML programming language.
  3. CSS Styling knowledge.
  4. You will need to know how to properly test email signatures.

The first thing you will want to achieve is settling on a design that you like, take a look at a few email signature examples and see what others are doing. Once you have picked your design, you will need to start coding the email signature using HTML, and there are many guides on how to do this online. Once you have created your email signature, you are only half way done! The next part (and probably the most important) is compatibility testing. This involves sending emails with your new email signature from your email client to all the other email clients, and vice versa and then replying to all those emails and seeing if there are any problems with the formatting of the signature. And I will give you a word of advice, you WILL run into formatting problems, do be prepared to tackle them.

Email programs have their own rendering engines, which means that they interpret HTML in a much different way than most web browsers. This means your email signature could look different on 2 different email clients – and this causes all sorts of problems, but thankfully there are workarounds for most of these issues.

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Is there another way?

Most people will feel confident and start creating an email signature on their own, until they realise how complicated it is and how much time they have wasted trying to get it to work. Most of the time, there will be swearing involved and smashing of objects. The good news is, there is a much easier way! ZippySig is a company that has made email signatures for a long time. They have developed a tool which makes it really easy to create your email signature. In fact, it couldn’t be easier.

Here are the steps:

  1. Sign up to ZippySig
  2. Select your template
  3. Fill in some details like your name, address, company and position
  4. Make customizations as you like to the color or spacing
  5. Install your email signature and you are done

We couldn’t imagine what the email world would look like without email signature makers like ZippySig. There would likely be a lot of broken email signatures. The best thing about using a tool like ZippySig is that you can rely on their templates, because the templates have been tested between email programs and are known to be working, so you will never have a problem with them.

The other big advantage to using an email signature tool is that you wont have to pay the earth for it. For example, ZippySig costs around $5 per month for a pack of about 10 signatures with the ability to add/remove signatures as you wish.

In the past, a web or graphic designer would charge you upwards of $750 to create an email signature for your company. It is not cheap when you have to do it manually – and this is part of the reason that email signature tools exist.

Conclusion

If you have created websites in the past, and know about CSS and how to troubleshoot HTML problems, you can probably make your own email signature, but be prepared to spend at least 6 hours doing it, and that is if you don’t run into any problems.

If you aren’t very good at HTML or don’t know what it is, steer clear of doing it yourself – you will just waste time. Instead, pay for a signature tool like ZippySig to get it done for you.

Check out ZippySig here: https://www.zippysig.com

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