7 Types of Businesses that Need SEO to Unlock their Potential
Success with SEO to unlock business potential in the modern world relies heavily on digital marketing, specifically on investing in the right digital marketing tactics that raise brand awareness in the competitive industry, engage the business with its customers, and drive traffic to your website. As a business leader who understands the importance and value of marketing in today’s competitive market, you need to look into the most effective digital marketing tactics, do your research, and discover the ones that will produce the desired ROI. And one of those is probably SEO. Lets discover the 7 types of businesses that need SEO to unlock their potential.
Search engine optimization is one of the fundamental pillars of successful online marketing nowadays, as it aims to elevate your brands standing in the search results (SERPs in marketing terms) by optimizing your website to the exact liking of Google and other search engines. By making your site appear on the first page of Google, SEO helps build brand awareness, recognition, trust, and authority, all of which will ultimately lead to more traffic, customer loyalty, and of course, conversions. If you run any of the following business types, then you need to invest in SEO to unlock business potential and your brand’s true potential.
Startups and young business ventures
First things first, it’s important to be realistic about your expectations when you’re just starting out. No matter the industry, no matter the niche you occupy, chances are that you’re venturing into a competitive marketplace that has numerous established brands that people know and love. This means that you have to work double time to catch up with your competitors, engage with potential customers, and inspire them to reach out instead of sticking with the recognizable companies. Of course, you can’t expect to achieve any of this if you don’t market your business.
But instead of pouring all of your money into paid advertising, you should focus on establishing a strong online presence with meticulous search engine optimization first. By optimizing your website and its content for Google, you will help it index your site properly and rank you high for the relevant search queries and keywords. This will build brand exposure over time and solidify your position in the market. Most importantly, though, SEO doesn’t cost an arm and a leg, which allows a startup to manage financial resources easily.
Online service companies
For companies that operate in the digital realm exclusively such as SaaS businesses and online service brands, digital marketing is of the utmost importance. However, search engine optimization trumps all else as its purpose is to build brand authority over the long term. For service-based companies that are just starting out, it’s also important to keep in mind that paid advertising won’t deliver on the results you’re expecting simply because you need people to visit your website and sign up for free trials and content first.
When it comes to selling software or online services, you can’t expect people to buy anything without taking the time to experience your products and see whether or not they truly meet their unique requirements. This is why investing in SEO is a better option, as it’s an affordable way to get people over to your site, and inspire them to give your services a try.
Businesses operating in a single location
There are many benefits to running a location-based company or a small local business, but there are also some cumbersome challenges that you can overcome only with the smart implementation of digital marketing tactics like SEO. People are researching local brands before they decide to reach out, which means that you need to make your presence known to the local community and position your site high in the local SERPs.
Rather than employing general SEO for this purpose or trying to cut corners, you should focus on leveraging the expertise of a white label SEO service agency that can optimize your digital presence to appear in front of the right local audience to achieve maximum brand exposure and engagement. But remember, local SEO is a delicate and difficult task, which is why many business owners will try to cheat the system by using black label SEO to achieve their goals – a grave mistake that can send a local business tumbling down the SERPs for good. Instead, use only the legitimate methods outlined by reputable digital marketers and you will elevate your brand’s reputation with the local community.
Companies occupying a niche
Niche companies, whether they are big or small, are the type of companies that provide a very specialized service or a special type of product that fills a small market gap. While it is true that going narrow with your niche selection is a good way to establish a presence in a market that doesn’t have that many competitors (making your life easier), it’s also true that these businesses are notoriously difficult to find on the web if proper SEO is not employed.
Say you occupy a narrow niche in the cannabis industry. There are many business types in this field, and some provide a wider range of products and services than others, so how is the “specialized” business supposed to stand out? You can’t, not if you don’t optimize your website with the right keywords and content (including backlinks) to let the consumer know that you provide the products they’re searching for, all the while making your USP and your unique value proposition known.
Hotels and motels, restaurants, bars, and cafes, all of these and many other businesses operating in the hospitality industry need to invest heavily in digital marketing. However, even though paid advertising has its uses in this field, it is the online recognition and brand awareness that helps a hospitality business stand out, build a community and a loyal following, and drive people to their locations.
As one of the most effective inbound marketing tactics, SEO helps a hospitality business build a trustworthy image in the competitive market, showcase its worth, and inspire potential customers and existing ones to get in touch. In turn, this will drive repeat business down the road, and boost WOM upon which the hospitality industry relies heavily.
Law and medical businesses
Law and medical professionals have some unique opportunities that not many other businesses have, such as the fact that they’re positioning themselves in a certain niche (eliminating some of the competition), and operating locally which automatically opens up numerous keyword opportunities. Additionally, people are typically searching for a solution to their legal or medical problem, which presents a golden opportunity for you to provide them with the answers they’re looking for, and thus position your brand as the top authority in the niche and the relevant search results.
And finally, professional contractors, electricians, plumbers, mobile mechanics, and other skill-based business owners all operate within a specific market, or a region, and they need to make it known that they service multiple areas. For example, say you are running a landscaping business in Chicago.
You might think that it’s enough to rank for the Chicago area in general, but a far more effective solution is to rank high for every individual district that you’re servicing. This is because people are searching for local professionals using neighborhood-specific local keywords, so it’s important that you come up at the top whenever a potential customer searches for your services no matter the part of town they’re in. Needless to say, you can only achieve this with meticulous SEO implementation.
Wrapping up SEO to Unlock Business Potential
Truth be told, every type of business needs SEO regardless of the industry or niche. That said, there are some businesses that can benefit from search engine optimization more than others, so if you fall into any of these categories, be sure to prioritize SEO to unlock business potential in your marketing strategy to reach new heights of success.