Launching a new business is tricky; launching a business in the middle of a pandemic is a whole new level of tricky. The important thing to remember is that marketing hasn’t been affected by the pandemic as much as regular life has. If anything, it is significantly easier during these crazy times. Here are 5 of the smartest ways to promote your startup without breaking the bank.
1. Email Marketing
Email marketing is a tried and tested way to reach your intended audience. There are so many database management tools and bulk email apps around that selecting one that is just right for your business won’t be difficult at all. You can easily buy a database for your specific target market. If you buy from a reputable company, you won’t need to worry about customer consent because they make sure that is all taken care of.
2. Newspaper Inserts
Newspapers are still a great way to connect with your target audience affordably. Consider printing an informative insert and negotiate a great deal with your local newspaper to run your insert at the best time for your industry. All you need to do is design the artwork for your insert and then find the right 11×17 printers to print your awesome work.
3. Social Media
Social media is a great tool to get your message out there. The best social media marketing campaign launches have a message and a purpose so consider what you’re trying to say with your campaign and then find the best way to say it. Your audience won’t just want to buy a product or a service. Today’s consumers want to buy with a purpose and a conscience – use that to your advantage.
4. Build Credibility
Credibility is one of the most important factors to consider when launching a new venture. You need to get on top of this right from the beginning so that it eventually becomes second nature to you and your team. Credibility is the single most important thing online and offline consumers care about. If your business is perceived as credible, it will go a long way to ensuring your overall success later on.
Crowdfunding is an excellent way to raise money and market your startup at the same time. People love a good viral campaign; all you need to do is make sure you have shareable content to launch with. Public relations and marketing should go hand in hand; great publicity is always great for marketing. I highly recommend this option if you are looking at scaling up your business before you launch and need the cash injection to do.
Using any or all of these tactics will all but guarantee your marketing plan will boost your startup’s visibility and help you establish a digital marketing strategy that will ensure the success of your business. The most important thing is to make sure you have a plan. Launching a startup without a plan is a recipe for disaster.
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