User experience is a key factor for newly released online games in the modern world, and more and more companies are pouring resources into getting it right. As an industry, it is fairly new because of the way gaming has changed over the years. Back in the dawn of video games, computers were basic in what they could handle, so there was no point in designing elaborate games for them. However, all that has changed thanks to advancements in PC gaming and consoles as well as the evolution of mobile gaming.
Why is user experience so vital?
This is a simple question with a straightforward answer. As Remode CEO Ella Romanos notes, if your user experience is bad, no one will buy or play your game. Games now must take this into account from an early stage to deliver what the customer wants. It is not enough to consider user experience as an afterthought once the game is made; it must be part of the design process from the start.
What factors make for a good user experience? Two of the big areas that contribute to player enjoyment are the sound and graphics. People want a game that looks good and is realistic. If you have set it in New York, it better look like the real city! The other main area of importance is gameplay. If the controls are slow or unresponsive or it isn’t enjoyable to play, people will switch it off.
Other factors that help
In addition to how the game plays, there are also considerations such as loyalty schemes and free spins casino bonuses for the online casino sector. Many sites know the importance of this approach in luring customers back with so much competition in this sector. Combining this with a game that has a great user experience is a sure-fire recipe for success and one that many casino sites use to full effect.
Mobile user experience
Even in the relatively new world of user experience testing, the importance of having a mobile-friendly site or game is a fairly recent development. With the advent of smartphones came the ability for people to play games online and on their mobile phones while on the move. This type of play is big business, especially for the more casual player who might play a few slot games while on their daily commute, for example. Gone are the days of people needing to sit at a desktop PC or console to game, and user experience must take this into account.
User experience is so vital to modern online games that its importance cannot be overstated. If a developer wishes for their game to be popular or for their casino site to attract repeat customers, they must make sure that what they offer is fun yet realistic. Getting this balance right can be tricky, but it is definitely worthwhile considering all the competition they face and how discerning the modern gamer is.