5 Crucial Considerations when Upgrading Your Company’s Vehicles
There comes a time when a sweet ride is no longer able to keep up with a gentleman’s brand, and so it starts weighing you down instead of helping you elevate your image in professional and social settings. After all, your business vehicles are there to improve your brand’s image in the industry, you use them to wow your clients and partners, to make your employees stand out in the crowd, and most importantly, you use them to show the world that you are a leader among peers. Let explore your options fro upgrading your company’s vehicles
After some time, though, your company car will no longer satisfy your needs, both aesthetically and performance-wise. When that time has come, you can choose to tend to some much-needed car care or buy new vehicles altogether to preserve your brand’s image, keep your employees safe, and your clients and partners satisfied. With that in mind, let’s take a look at the five key considerations you need to follow when upgrading your company’s vehicles.
Consider the ideal make and model.
You can tell a lot about a man by just looking at the car he drives or paying close attention to the way he treats his car. Needless to say, if you want to portray a spotless and even up-scale brand image, you not only have to take care of your vehicles, but you also have to drive the right make and model to project the correct image. Every car brand sends a different message to your customers, clients, and partners, and you want that message to say that you’re professional, trustworthy and that you have the resources to get the job done.
For example, any experienced leader in the luxury automobile industry will tell you that some of the most comfortable and feature-rich makers include Lexus, Peugeot, and Volvo models. Still, they will also tell you that no up-scale client wants to ride around in anything less than an S-class Mercedes, or a luxury BMW. The following brands and models might not be as comfortable and functional for passengers, but they carry a distinct note of luxury that other brands can’t match. With that in mind, be sure the brand and model you pick conveys your brand image.
Splurge on car security systems
Whether you’re buying new cars or if you’re bringing your existing fleet up to par with the leading models in the industry through refurbishment and various upgrades, you must invest in modern security systems that will safeguard the vehicle as well as the passengers at all times. The roads are becoming more dangerous with each passing year, not to mention that luxury cars are always striking targets for car thieves. To protect your fleet, make your car more secure by installing newer locking mechanisms, IoT security devices, using steering wheel locks, as well as installing security cameras, and navigation software.
Upgrade your cars instead of buying new
While it is true that you can always buy new cars for your fleet, you also have to keep in mind just how much a new company vehicle costs. Depending on the make and model, you could be looking at a cost anywhere from $30K to $50K apiece, which might not be an investment you’re willing to make. After all, that money could go towards business innovation and growing your company as a whole.
Upgrading your existing vehicles by getting mint-condition car parts online can be used to keep your fleet running longer. Keeping the exterior and interior in mint condition will also elevate its aesthetic appeal and promote your brand among your customers. You can use various car parts to create a truly unique look and feel for every vehicle, and even bring premium models up into the luxurious echelon for a fraction of the price.
Invest in quality-of-life features
Of course, it’s not just about how the car looks on the outside; it’s also about the interior look and feel, as well as how it performs on the open road or the busy city streets. You can always find quality used parts instead of buying new, of course. It should go without saying that a gentleman should enjoy a premium or luxury interior, which typically includes leather seats with distinct wooden features that boast that bright lacquer finish.
Be sure to install all necessary tech in the vehicles as well, including Bluetooth and IoT devices, a Wi-Fi hotspot, and several touchpad screens. Consider integrating a surround-sound system to make the ambiance that much more enjoyable for you and your business partners.
Consider the warranty and insurance premiums.
On a final note, always consider what the warranty of a new car covers, and consider how your insurance premiums for every vehicle would change. You can expect the premiums to go up drastically for new luxury vehicles, which is another reason why you should consider simply upgrading your existing fleet. If you have resources to spare, though, then you can opt for comprehensive coverage to keep your cars safe against every eventuality.
To preserve your image, you always have to monitor the state of your business vehicles. Be sure to use these tips to upgrade your fleet or procure new company vehicles that will help you preserve a striking image of a professional brand, as well as an image of a true leader.
Jacob Wilson is a business consultant, and an organizational psychologist, based in Brisbane. Passionate about marketing, social networks, and business in general. In his spare time, he writes a lot about new business strategies and digital marketing for the Bizzmark blog.