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Performing a Content Audit Intro

performing a content audit intro
Photo by Nicole De Khors from Burst

When it comes to running a business these days, online content is one of the most effective ways to develop brand presence, grow audience engagement, and drive sales. This is only true, though, if what you’re putting out there is high-quality and consistent, which is why knowing how to do content analysis is essential. Auditing your online content involves regularly reviewing and updating what your customers see to make sure it’s accurate, relevant, and engaging. Ideally, this process will help you identify content that’s most effective, gaps where content should be created, information that’s dated or no longer useful to your audience, and where you’re able to consolidate, repurpose, and streamline. 

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Content Audit Infographic
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