When you hear the words Business Networking, what pops into your head? Probably some awkward happy hour where everyone’s wearing name badges, balancing cheap wine in one hand and a stack of business cards in the other. For some people, that’s exciting. For others? Pure nightmare fuel.
Here’s the truth: the best networking doesn’t look like “networking” at all. It feels like making a new friend. That’s the real secret—networking isn’t an activity. It’s a mindset.
Be Genuine (Ditch the Robot Mode)
At networking events, everyone expects a barrage of elevator pitches. And sure, they’re part of the deal. But you don’t need to force a “transactional” vibe. Nobody wants to feel like they’re just another notch on your LinkedIn connection belt.
Instead, get curious. Ask about their story—how they ended up in their industry, what they love about their city, the best trip they’ve taken recently. People light up when they realize you actually care. That’s how you go from “just another handshake” to “someone I’d grab a beer with.”
Pro tip: Skip the random Chamber of Commerce free-for-alls and pick events that actually align with your interests or industry. Whether it’s a startup pitch night, a sustainability panel, or even a creator meet-up, the conversations will flow easier when you’re in the right room.
Be Consistent (Build Your Own Playground)
You don’t have to wait for some official networking event to connect. The best networkers create their own opportunities.
- Meetup (still a classic): Tons of groups are hit or miss, but the good ones can spark long-term connections. And if you don’t see what you’re looking for? Start your own.
- Lunchclub: Think of it as AI-powered networking. It matches you with professionals worldwide (or in your city) for 1:1 video or coffee chats based on your goals.
- Geneva or Discord groups: Forget stuffy mixers. Join (or create) community chat spaces where people with similar interests hang out daily.
- Host your own analog hangouts: A backyard BBQ, board game night, or casual dinner party. People are more real when they’re out of “business mode.” You’ll build stronger bonds over tacos and Catan than over elevator pitches.
Be Available (Add Value Without Keeping Score)
Networking isn’t just about “what can I get?”—it’s about “how can I help?” If you make that your default mode, you’ll become the person everyone wants to know.
Here are easy ways to stay top-of-mind without being annoying:
- Share interesting stuff (articles, events, podcasts) in a group chat, Slack, or LinkedIn feed.
- Write one thoughtful LinkedIn recommendation a week—it takes five minutes but has huge impact.
- Grab coffee (or a virtual one) with someone to hang out: no agenda, no pitch, no pressure.
The more you show up, the more opportunities naturally come your way.
The Takeaway
Business Networking isn’t about memorizing everyone’s job title or perfecting your 30-second pitch. It’s about being curious, consistent, and genuinely helpful. The people who treat Business Networking as a lifestyle—not a one-off event—are the ones who build powerful, lasting relationships.
If you’re ready to level up your people skills, challenge yourself. Try something new for 30 days—whether that’s joining Lunchclub, hosting a weekly hangout, or simply sending one “just checking in” message a day.
Who knows? The next “random” connection you make could end up being your business partner, mentor, or lifelong friend.
