Looking for different ways to increase your restaurant sales should be second nature for you. As a restaurant owner, you continuously aim to improve and enhance all the current numbers of your restaurant.
To achieve your targets, you have to be open to different ideas. The stage at which you are willing to take a risk plays a major role in ensuring your investment is safeguarded. That’s why it is a must to conduct proper market research before trying out anything new.
Learn how maximizing your current resources will lead to the increase of profitability of your restaurant. Boost your bottom line in no time with these easy and practical ways.
Steps In Increasing Sales For Your Restaurant
It is understandable if you already have a plan or a roadmap for this year. Having experienced the pandemic outbreak last year, you should know how important it is to prepare a contingency plan for your business.
Establishments and businesses have organized their way to ensure that they’re able to welcome back consumers with open arms. With careful planning and considerations, restaurants and venues all over the UK have already started welcoming guests.
While the relaxation of restrictions for Scotland and Wales is yet to be implemented, England already targeted to lift every Covid restriction starting July 19. Nevertheless, restaurants can already offer dine-in service while observing the different rules of capacity.
To ensure that you’ll maximize this opportunity, here are some steps you can do for the improvement of your average check size.
Strengthen Your Mobile Visibility
Establishing and strengthening are two different methods. It is said that it’s harder to maintain an online mobile presence compared to creating one. Why? It is because sooner or later, your customers will get used to your tactics and strategies.
Ensure that everything about your restaurant is mobile optimized, especially your website. There are different ways to make sure that your mobile visibility has a good fight with others. The process is easy to understand, so if you think it can be too technical, you can relax.
Start by utilizing your social media accounts wisely. You may not realize how much potential these accounts hold. Social media marketing is considered one of the hottest trends in the Marketing and E-Commerce Industry.
Increase your customer engagement by using these accounts to announce special promotions, updates, and other important announcements about your restaurant. Keeping your customers updated is one way to keep them hooked and interested in your brand.
It won’t also hurt to hire a social media manager or train one of your staff to be one. It is not enough that you’re allowing customers to reach you through your social media profiles. You also have to make sure that you will reply to their inquiries and comments timely.
Update Your Google My Business Listing
You must grab every online tool Google has to offer, especially if it’s for free or requires you minimal fees. As the world’s leading search engine, owning this platform is a great way to secure conversions for your restaurant.
This tool is especially helpful for those who have no time to optimize their website. GMB profiles allow potential customers to have a quick overview of your business. Every detail you provide, it will be shown to users who search for your restaurant.
Starting from your contact information, operating hours, up to the reviews and ratings, your customers will learn everything about your restaurant business. If you upload photos of your establishment, they also have access to it.
Organize and Join Community Events
You have to maximize every exposure and networking activity given for you and your business. Check out local events such as restaurant week or other local fun events that you can join.
These types of events expose your brand to different sets of audiences, thus giving you the chance to expand your customer base. It is also a great way to show support to other local businesses and build a healthy working relationship.
Local collaborations are a great way to attract repeat and new customers. If there are no events, you may try to organize and host one. It doesn’t have to be inclusive about your business. You may try to show support for different movements aligned with your business philosophies.
Launch Customer Loyalty and Reward Programs
Sure, you may be familiar with different loyalty programs. These programs help you to convince your customers to go back to claim their rewards. It can be by point-system counted by the frequency of visits or by the amount that your customers purchased.
While loyalty and reward programs are often launched to generate repeat business, you can also use one to attract new customers to your restaurant to increase sales. Develop a program to attract new customers.
Usually, it involves giving away gift cards or coupons to encourage them to create their first purchase with your restaurant. A free cup of coffee or a slice of cake is also just as effective.
To know what type of rewards will work for your audience, you have to know your market first. Are they the ones who want freedom on their purchase? Or the ones who are open to a good cup of coffee? You may conduct a dry run of these programs to see how you can improve them.
Try Out Different Marketing Strategies
Increasing brand loyalty and brand awareness are just some of the marketing goals that you have to achieve for your restaurant daily. So, it is just normal if you are overwhelmed with different options to market your business.
Traditional marketing campaigns have already proven their worth, but do they still deliver the same results as before? You must continue to develop different marketing plans that will meet the needs and demands of your current market.
And as the customer’s needs change, you have to adjust your marketing plans accordingly as well. It ensures that you’re still capable of catering to the same target market that you have.
As mentioned above, social media marketing is one of the most popular types of restaurant marketing. This type of marketing is an effective way to provide your brand the exposure it needs.
You may opt to continue with the free marketing methods these platforms offer, or you may check out the paid ones. No worries, as it is still budget-friendly compared to media-related advertisements such as TV and radio ads.
Use your social media to host online events and contests to increase engagement and awareness with your brand.
Featured Photo by Thom Bradley from Burst