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Why Startups Invest in Cloud Technologies?

Cloud Technologies
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Why should Startups Invest in Cloud Technologies?

Cloud technologies are one of the most critical investments for any modern business, especially for startups. Fortunately, companies are starting to understand their importance. The 2019 report by the Cloud Security Alliance says that almost 70% of businesses are moving their business-critical data to the cloud environment. Moreover, 80% of them are already using multi-cloud solutions. 

If you are still wondering how cloud technologies can benefit your startup, here are a few things to know.

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Image by Wynn Pointaux from Pixabay

Increasing Data Security

There is a common misconception that giving your data to a third-party cloud provider is risky. According to the Cloud Security Alliance report mentioned above, 65% of businesses are worried about migrating their sensitive data to the cloud. Even when investing in cloud infrastructures, many companies decide to keep sensitive data or intellectual property on their servers. But, do you feel this is a safe way to keep your data? What would happen if your business’ servers were hacked or if your computers were damaged or stolen? You would lose your data, not being able to recover it. 

This is why moving your critical business data to the cloud is essential. By investing in trustworthy cloud providers, proactively monitoring your systems, and fixing bugs, you will keep your data safer. Cloud providers also leverage encryption that adds an additional layer of security to your data, preventing a hacker from opening and using it. Research proves the same. RapidScale says that 94% of businesses say that the cloud improved their security, while 91% of them emphasize that it helps them meet the government compliance requirements. 

Reliable Data Recovery

Just like I have mentioned above, data protection is your startup’s priority. No matter how many resources you invest in IT teams, cybersecurity tools, and a robust data storage infrastructure, managing your data locally still means that your files are more vulnerable to thefts, outages, malfunctioning hardware, natural disasters, and even cyberattacks. Data loss results in lost productivity, poor customer satisfaction, compromised brand image, and significant financial losses. This is the primary reason why 60% of SMBs fail within six months of an online attack.  

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This is where cloud infrastructures help. The cloud performs continuous data backups at safe locations, protecting it from the above-mentioned security issues. Since there is a copy of your data on the cloud, you can quickly access it after the data breach and prevent losing workplace continuity. RapidScale’s report says the same, showing that 20% of cloud users claim disaster recovery in less than 4 hours, compared to only 9% of non-cloud users.

Workflow Automation 

Increasing workplace performance is one of the most important goals for any startup. Many manual and repetitive tasks are slowing your teams down, impacting employees’ productivity, and increasing your expenses. To prevent that, you need to automate your business processes.

This is where cloud automation shines – software-based solutions that let you automate many aspects of your business, irrespective of your industry. You can also invest in cloud orchestration software that would centralizes your cloud tools and installs, configures, backs up, and manages them automatically. For example, factories could invest in cloud-based manufacturing software that centralizes the cloud tools they are already using and streamlines their business processes, from manufacturing to sales and CRM. 

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Image by Tammy Duggan-Herd from Pixabay

There are many benefits of cloud automation. First, you will reduce the need for hiring new human staff and eliminate manual errors. This way, your IT teams can pay more attention to high-level business tasks rather than solving minor problems. Second, cloud monitoring tools can automatically detect any issues and solve them automatically. Finally, you may adopt the DevOps mindset faster and ensure better collaboration between software developers and IT operations teams. DevOps as a service providers use dynamic cloud infrastructures, powerful orchestration tools, and Continuous Integration & Continuous Deployment (CI/CD) software to ensure your projects are properly implemented.

Greater Flexibility and Minimizing IT Costs

The price of managing data locally depends on the size of storage you will need. You will need to invest in reliable hardware and software infrastructures, as well as hire in-house infosec teams. Scaling your local storage up, as your data volumes and business processes grow, is even pricier. 

When launching a startup, you can invest in the right cloud services that meet your growing business’ immediate needs. Cloud infrastructures support the ebb and flow of your company’s growth, with the flexibility to scale up strategically and gradually. Also, cloud infrastructures allow your startup to scale down services when no longer needed. There is no need for hiring additional IT staff members, investing in new equipment and hardware, which may reduce your costs. You will use a cloud provider’s servers and infrastructure capacity and pay only for the services you are using.

Consistent Connectivity and Increased Performance

With the rise of remote working, investing in efficient collaboration is now more critical than ever. Many cloud tools integrate with other cloud tools, letting your teams perform tasks easier. Above all, employees will be able to access the data they need, irrespective of location or time zone. They will be able to create, upload, change, or share data in real-time, across multiple devices and locations. In the BYOD and enterprise mobility era, better collaboration and faster information flow are critical for employee productivity and satisfaction.

Cloud infrastructures also boost data transparency. Namely, project managers will be able to monitor employee productivity, manage deadlines, and set realistic goals in the future. This way, you will eliminate any consistencies in your workplace operations, improve product development, maximize workplace collaboration, and improve customer satisfaction.

Over to You

If you haven’t invested in the cloud yet, I hope this article will make you rethink your decision. Cloud technologies are not yet another buzzword. They are a real game-changer that will help your startup reduce costs, improve data security, improve workplace collaboration, automate workflows, and, above all, ensure faster data recovery. 

The next step is to identify your startup’s specific needs and choose the right cloud technologies.

What business operations have you migrated to the cloud? How have cloud technologies benefited your startup? We are listening!

AUTHOR BIO: Jacob Wilson is a business consultant, and an organizational psychologist, based in Brisbane. Passionate about marketing, social networks, and business in general. In his spare time, he writes a lot about new business strategies and digital marketing for Bizzmark blog.

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