Instagram has become a part of everyone’s life. From a child in adolescence to adults, they prefer to share their lives on these popular social media platforms. Instagram is the fastest way of sharing and spreading. People have started businesses on this platform, and existing businesses have also made their way through.
Why analyze performance?
The Instagram reel is a step having great scope to spread their business to different corners of the world. One must keep a good track of contents because it can help in comparison to the reach of people through reels and will let you know your mistakes.
How To Analyze Instagram Reels Performance?
There are some ways to analyze the performance of their Instagram reels. Five of them are mentioned below:
1. View An Overview of Reel Performance Using Instagram Reels Insights:
Instagram insights visually represent all your feed posts, stories, reels, IGTV videos, live videos, and promoted posts.
- Press the three dots menu on your profile page, then tap information to explore this collection of insights.
- Tap Content Interactions to see how people have interacted with your reels.
- You’ll notice a total number of interactions, broken down into specific types.
- You can compute your engagement rate using the overall interactions figure. To accomplish so, multiply the number of encounters by 100.
Afterward, go to the Content You Shared area of the Insights Overview. This time, it lists all of the different forms of material available on Instagram, with Reels at the top. To see your posts organized, go to Reels. All of your reels from the last two years are available to view.
A little number will be written on each reel.
These numbers depict the total engagement of followers and none followers on the reel by likes, comments, saves, etc.
Switch to the Interactions page and use those statistics to compute the engagement rate for individual postings.
The reels are normally displayed in descending sequence of play. However, you can sort them by newest at the bottom of the screen to see them in chronological order.
Examine the tales on the screen for a common theme among your most popular postings.
2. Discover Your Instagram Audience:
The ideal situation is to have a larger reach than your audience and a consistent conversion rate from viewers to followers.
Go to the menu from insights, now tap on accounts reached. This page compares your follower count to non-followers reach. This indicates how much of your overall reach is attributed to each post category.
Like you may reach many people through Reels but not many new followers. That indicates how you should go with your Reels posting strategy.
To evaluate if people are rewatching your material, look at the number of impressions. If the number of profile visits exceeds the number of new followers, your profile page may need to be optimized.
3. Use Instagram Reels Insights to View Reel Performance:
Not only the insights of individual posts but also of every reel can be checked. Just tap on the reel, click on three dots and see the options.
Regardless of your location, you’ll see two types of insights on this screen. The accounts accessed and the number of times this film has been played are included in the discovery.
Because this set of insights is permanent, it is quite beneficial. While the Insights Overview panel can only display data from the last two years, individual reel insights will always be available, regardless of how old they are.
This is a quick and simple technique to check the performance of a single reel. You could, for example, check in to see how well a post did in the first 24 hours.
4. Focus on Engagement Metrics That Are Relevant to Your Objectives:
Every post and activity on the profile should contribute to your goal. It’s worthwhile to look at how people respond to your material. Lots of likes and impressions are wonderful news if your objective is to expand your business through brand recognition. Comments and profile visits, however, are more essential indications if you’re seeking to increase direct sales conversions through the platform. Concentrate on developing material that elicits the desired response.
5. Observing Changes in Your Instagram Reels:
You can sort the reels by the number of plays, interactions, and other factors. Examine your reels and consider the content of each effective post.
Remember to evaluate posts based on their success rather than your tastes. I’m not sure why that strange transplanted mouth effect is so popular in Reels, but it’s certainly generating a lot of interest.
If you’re still looking for inspiration, check out the Instagram account @creators, which posts a weekly roundup of popular memes and trends. When a creator checks and researches from other sources, they may extract useful information from the social network.
Featured Image by Solen Feyissa from Pixabay