Every gentleman knows that sometimes self-motivation is hard to find. You might be full of creative ideas. Some of those may well have money-making potential. There’s no doubt you’d love the chance to build your own business. So what on earth are you waiting for? Put down the coffee, grab your iPad and let’s get started!
To find your motivation, you need to define your purpose. Make a list of five or six single-sentence statements that identify what your business is for. Some of these might include the problems you can solve. Others will define the people you will help. Of course, one or two might be all about the money! Now you know why you want your own business, you need to refine your explanation of what you will be selling.
Products and services are very different things. If you have a great product idea, you might need the assistance of some research and development firms. Perhaps you need to find the perfect manufacturer to help turn those napkin sketches into a fine prototype? What are you waiting for? Chances are you don’t yet have enough faith in your idea to take it to the professionals. That’s OK. Simply head back to your list from before. Try writing three unique selling points about this product. What problem does it solve? Who needs it most? Why design it this way?
You might be interested in a retail business, selling on the internet from the comfort of your own couch. One of the most important things you can do is to find the right online suppliers to help you. Some will even take care of the delivery of your orders, so you won’t have to manage any stock. Figure out what you can offer better than your closest competitors. This will lead to the development of your marketing strategies.
Transaction fraud is a big problem for start-ups. You simply can’t afford to be taken advantage of. Security is essential, especially if you’re selling higher value items or services. There are ways to make real world identity verification happen online. If you think your business needs this, then speak to the security professionals that can help you with your online ordering service.
Have you managed to jot down some details of all the companies and suppliers that may be able to help you get your business started? It’s time to consider how you’re going to reach your customers. If you have a good following on social media, start posting about your impending launch. Use teaser images of your product or service offering. Make a big fuss of your new website, and talk about how easy it is to order. Offer a promotion that will get people excited about your product. Most importantly, put a good marketing plan together so you can take that momentum and run with it for the long term.
How are you feeling? A little more motivated to get up and get going with this? It won’t happen if you don’t try! Good luck.